How to Create a Personal Brand Strategy

How to Create a Personal Brand

The 8-Step Personal Brand Blueprint: Reveal your authentic self, showcase your unique value, and connect with those you're meant to serve.

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Course curriculum

1. Before we begin...
1. Lesson 1: Why Positioning
2. Lesson 2: What is Positioning?
3. The Roadmap: 8 Step Strategic Positioning Process
1. Defining Market Alternatives
1. Lesson 1: Defining Unique Attributes, Benefits, Values
1. Lesson 1: Defining Target Audience Demographics
1. Lesson 1: Defining Ideal Customer & Buyer Personas
1. Lesson 1: Defining Pain Points
1. Lesson: Defining the End State
1. Lesson: Conducting Customer Research
1. Defining Strategic Emphasis
1. Value Proposition
2. Summary & Conclusion
3. Final Exit Survey

About this course

Free
15 lessons
2 hours of video content

Discover your unique brand genius

Define your uniqueness, nail your market niche, and Define your uniqueness, nail your market niche, and attract raving customers who love, purchase and share your brand.

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Regenerative Brands

How to Create a Personal Brand

Course curriculum

Welcome to the course!

Introduction to Positioning

Step 1: Market Alternatives

Step 2: Unique Attributes

Step 3: Target Audience

Step 4: Target Customers

Step 5: Pain Points

Step 6: Desired Transformation

Step 7: Customer Research Tactics

Step 8: Strategic Emphasis

Conclusion

About this course

Discover your unique brand genius