Course curriculum

    1. Before we begin...

    1. Lesson 1: Why Positioning

    2. Lesson 2: What is Positioning?

      FREE PREVIEW
    3. The Roadmap: 8 Step Strategic Positioning Process

    1. Defining Market Alternatives

    1. Lesson 1: Defining Unique Attributes, Benefits, Values

    1. Lesson 1: Defining Target Audience Demographics

    1. Lesson 1: Defining Ideal Customer & Buyer Personas

About this course

  • $590.00
  • 15 lessons
  • 2 hours of video content

Discover your unique brand genius

Define your uniqueness, nail your market niche, and Define your uniqueness, nail your market niche, and attract raving customers who love, purchase and share your brand.